Interview with Krista McCallum of 237 Marketing + Web in McMinnville, Oregon.
Tell us a bit about your business: What does your business offer, and how long have you been around?
237 Marketing + Web was established in 2011 as an independent creative agency. We focus our creative thinking on branding, marketing materials, WordPress websites and creative collaborations.
How did you decide to get involved in this line of work? How did your business get started?
How much time do you have? Just kidding, I’ll share the short version of the story. I started my professional career as a physical therapist. Yep, eight years of school for about 18 months of actually working with clients.
Physical therapy is a referral based business, but most of my physical therapy colleagues weren’t self-promoters. Their focus was on their patients and the care they provided. I, on the other hand, was quickly becoming interested in promoting each of them and their services. Unfortunately there weren’t any opportunities for me to do this so I decided to change careers.
To gain experience I worked on a political campaign, which led to an entry-level position in a corporate law firm in downtown Portland. I eventually moved on to a second law firm, where I was working when Bradley and I had an opportunity to move to Yamhill County. I commuted back into Portland for several months before finding a position with a local advertising and branding company.
237 Marketing + Web was finally started after I learned the ropes working for a couple of different agencies.
Tell us a couple things you are proud of about your business. What are you known for? What separates you from the competition?
One of the things I’m most proud of is being recognized as the go-to team for “what’s possible thinking”. A client recently shared that, when he was asked by one of this clients who would be able to help with a “hasn’t been done before” project, the 237 M+W team was the first team he thought of!
I’m also very proud to have supported – and continue to support – many local businesses and non-profits over the years. These businesses and organizations make up backbone of our communities, and are the reasons that so many visitors to come to our area and often return to live.
I think our independent and collaborative approach is different than other agencies as it is based in physical therapy (!). As a physical therapist, I worked with a patient to 1) identify the problem; 2) develop a results-oriented, measureable and active plan; and 3) help the client understand and learn what needed to be done for long-term and independent success. The 237 M+W approach is very similar.
What is your favorite part of running this business?
My absolute favorite part, which is also the most gut-wrenching, is trusting the creative process to develop a product that exceeds clients’ expectations.
Imagine having to promise a client that you will deliver a product that hasn’t been created before – and we do this on a daily basis!
Who is your ideal customer/client? Who do you serve best?
Our ideal client is innovative, trusting and entrepreneurial. They are also independent.
Luckily these clients are here in the destination and hospitality, business and non-profit communities!
Are there any special promotions, annual sales, or special events that you’d like to mention?
Yes! We are offering complimentary idea reviews to local business owners. Schedule a 20-minute consultation to discuss your newest marketing, promotion or website idea.
I’ll ask tough questions, share concerns and provide creative inspiration.
Is there any other information you’d like your potential customers/clients to know about your business?
We support WordPress websites, and offer a monthly maintenance plan called 237 WebCare.
Each month we complete:
- two website back-ups with theme and plugin updates
- malware review
- broken link review
All 237 WebCare clients also receive:
- VIP hourly rate for all creative services (10% discount)
- Four FREE 5-minute fixes per month (any update that takes us less than 5-minutes to complete is FREE!)
- Priority request status
- Discounted stock photos
How do you see your business growing and improving over the next couple of years?
We are always on the lookout for collaborative opportunities with other service-oriented creative thinkers!
For more information about 237 Marketing + Web, visit their business profile page on Keep It Local Mac HERE!