Fall Into Social Media Success with Ackins Media LLC

Guest Blog Post by Ashley Ackins, owner of Ackins Media LLC

Hey there, business owners!  I’m Ashley Ackins, the owner of Ackins Media LLC, a locally owned social media management company here in McMinnville. At Ackins Media, we’re passionate about helping businesses like yours unlock the full potential of their social media presence. Whether you’re just getting started or looking to refine your strategy, I love working with local businesses to help them grow and connect with their community.

With fall in full swing, it’s the perfect time to refresh your social media strategy and get ready for the busy months ahead. Here are five simple tips to help you fall into social media success before the year wraps up:

1. Showcase Your Local Personality

Social media gives businesses a chance to highlight what makes them unique—and being part of a local community is a huge part of that! Show off the people behind your business and share what makes your brand local. From team highlights to community involvement, your audience will appreciate getting to know the faces behind the brand.

2. Leverage User-Generated Content (UGC)

One of the best ways to engage your local audience is by featuring their experiences with your business. User-generated content builds trust and shows others that people in the community already love what you’re offering.

3. Prioritize Short-Form Video

Video content is dominating social media, and short-form clips (like Reels or TikToks) are especially effective. They grab attention quickly and are perfect for showing off what’s happening at your business this fall—whether it’s new seasonal offerings or showcasing the cozy fall vibes in your store.

4. Consistency Is Key

The holiday season is fast approaching, and it’s easy for social media to slip through the cracks. Set up a consistent posting schedule now to stay on track as things get busy. Regular content helps keep your business top of mind for local customers.

5. Stay True to Your Local Brand

It’s tempting to jump on every social media trend, but staying true to your brand’s local identity is more important. Focus on trends that align with your business values and appeal to your local audience. Authenticity is key—your community wants to support businesses that stay true to themselves.

These tips will help you fall into social media success as we close out 2024 and look ahead to 2025. At Ackins Media LLC, I’m all about helping local businesses grow and thrive through smart social media strategies. If you’re ready to elevate your social media game, reach out to schedule a free consultation, or book a one-hour Strategy Session for personalized, one-on-one social media coaching. Email me at ackinsmedia@gmail.com to get started